The head of Crocs Europe has confirmed Crocs are here to stay. Despite widesread rumours of iminent demise he confirm the there is still to massive investment in the brand.

"US newspaper The Washington Post wrote an article last week suggesting that the brightly coloured footwear phenomena may have reached its maturity in the market place and could be on its last legs. Other newspapers suggested that the iconic footwear brand, which launched just seven years ago, was close to bankruptcy, claiming that because the shoes hardly ever wore out there was no need for repeat purchases by customers."

“Crocs is here to stay and has continually invested in product development which has generated constant demand.” Robin Akeroyd, managing director, Crocs Europe.

In response to the article, managing director of Crocs Europe, Robin Akeroyd issued a statement which said he was “extremely confident” in the future of the company.