Over the years Crocs have built a devoted set of fans and while they may be suffering as a result of a Global melt down the brand has significant longevity yet. In my opinion there need to be a focus on the core product and a better uderstanding of where the current market lies. I personally not believe that it is soley in the arear the Crocs boss mentions in this article. As a parent and Crocs retailer I feel the kids market is yet to reach it's full potential. Crocs Should consider what Skecher and other brands like Lelly Kelli have achieved with thier marketing. It seem to me they have the ideal combination with Crocs and Jibbitz to replicate this successful model.

 

"Many people were ready for the Crocs trend to be over even before the shoes hit stores in 2002.

 

Blogs were launched that attacked the shoe company for its colorful £27 foam footwear. Maxim even named Crocs one of the “10 Worst Things to Happen to Men in 2007.”

 

Well, it looks like the end of Crocs might finally be here.

 

In 2007, Crocs boasted a profit of $168.2 million. In just one year, the company found itself struggling with debt, The Washington Post reports. It lost $185.1 million and cut 2,000 jobs while its stock price fell 76 percent.

 

Now, the company has until September to pay back its losses. But as people continue to throw their Crocs in the back of the closet, the company is left with a surplus of shoes and little consumer interest.

 

"The company is toast," Damon Vickers, manager of an investment fund at Nine Points Capital Partners in Seattle, told The Washington Post. "They're zombie-ish. They're dead and they don't know it."

 

In 2006, Crocs was at its peak. It began selling shares in the company to the public and received over $200 million — the largest stock offering ever for a shoe company. To meet the growing demand, the company greatly increased production.